Your listeners are the sponsor.
You don’t need an ad network’s minimum download numbers — you need a hundred listeners who’d hate for the show to stop. A sponsorship wall gives them the way to keep it going.
“Four years of episodes and I have never skipped one.”
Gold9 moAd networks want big download numbers. Great niche shows often don’t have them — and never will. That’s fine, because niche listeners are the most loyal audience in podcasting, and they already act on what they hear from hosts they trust. Point that trust at your own wall. Every named plaque is a listener telling the rest of the audience: this show is worth paying for.
Where to put your wall link
Show notes, every episode
The link should be wherever the subscribe button is.
A ten-second host read
You already know mid-roll works; run one for yourself and name a backer or two while you’re at it.
Your podcast site
Replace the empty “sponsors” page with a wall of the listeners who actually fund the show.
Your feed description
New listeners read it once, at exactly the moment they’re deciding whether to invest in your back catalog.
Who backs podcasters
Listeners spend hours a month with your voice — backing just makes that relationship real. Their name goes on the show’s wall, with a tier and a streak, and maybe even a shout-out on air. Monthly backers are your season-to-season budget, and a wall full of streaks shows guests, networks, and sponsors that the show has a paying audience.
How SponsoredBy works
Money goes straight to you
One-time or monthly backings, paid directly into your own Stripe account — we never hold your money. Fees: 10% on Free, 5% on Pro, 3% on Max.
Everyone signs in
You verify a handle or domain before you can take payouts, and every backer signs in to a real account before they can back you.
Support becomes plaques
Backers appear on your public wall with a tier, a name (or anonymous, their choice), and how long they’ve backed you.
Payouts currently require a U.S. Stripe account — more countries are coming. Your wall works everywhere.
Show the world who’s got your back.
Free to join. Your wall is live in minutes, and every backer gets a plaque with their name on it.